Strategic Retail Marketing: Coursework for Growth Planning

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This coursework module, "Introduction to Retail Marketing," focuses on equipping students with strategic planning skills essential for navigating the retail industry's future. Students will explore the influences of broad environmental factors and task-specific environments, shaping retail strategies. Additionally, the course will delve into "Key Components of Retail Strategies," where learners will identify aspirational goals, analyze growth drivers, and prioritize strategies to meet...