Slide 1 — Executive Summary Meridian’s Business Objectives 1. Increase ancillary revenue 2. Increase repeat bookings through Meridian-owned channels Then your strategic recommendation: Build a unified customer intelligence and personalization capability that uses customer profile, travel context and behavioral signals to make relevant decisions across the journey. Then: Prove → Measure → Scale That’s your executive message.
Slide 1 — Executive Summary
Meridian’s Business Objectives
1. Increase ancillary revenue
2. Increase repeat bookings through Meridian-owned channels
Then your strategic recommendation:
Build a unified customer intelligence and personalization capability that uses customer profile, travel context and behavioral signals to make relevant decisions across the journey.
Then:
Prove → Measure → Scale
That’s your executive message.
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This strategy focuses on aligning Meridian's growth opportunities through a structured approach. It emphasizes the importance of proving, measuring, and scaling initiatives, particularly in generating ancillary revenue and repeat bookings. The next step involves prioritizing high-value use cases by mapping customer journey opportunities and implementing measurable revenue strategies. Finally, the plan aims to enable and scale capabilities using Adobe's tools to unify data and create...