Product Strategy and New Product Launch 📘

Explore the fundamentals of product strategy and its importance in industrial markets. Gain insights into the lifecycle stages of industrial products, along with strategic goals at each phase. Learn about the new product development process, focusing on market needs, ideation, and the synergy of R&D and marketing. Address challenges like market barriers and highlight success factors, including customer insights and collaboration. Finally, examine key lessons from a Siemens case study for...