Gamified Banking Adoption: Engaging Young Adults Effectively

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Discover how gamified banking is transforming the digital landscape in India. We explore its evolution, emphasizing the crucial role of gamification in engaging young adults. Our study uses the UTAUT 2 model to examine user adoption trends. Gain insights into global and Indian success stories, while also tackling challenges like trust and security. Through a meticulous research approach using PLS-SEM, we highlight findings that show hedonic motivation as a key driver for adoption and...