Slide 1: Usage of AI Tools Page Industries | August 2026 CAVA Athleisure Media & Digital Analysis (Competitor Analysis for Jockey India) Slide 2: AI Tools Used & Objective AI Tools Used ChatGPT SEMrush Objective Analyse CAVA Athleisure's media presence and communication strategy. Evaluate digital performance and online visibility. Assess influencer and creator ecosystem. Understand competitor positioning and key brand narratives. Identify learnings and opportunities for Jockey India. Slide 3: Category, Competitor & Media Analysis (ChatGPT) How ChatGPT Was Used Analysed CAVA's positioning as a women-first, youth-focused athleisure brand. Assessed communication around funding, product launches, retail expansion, and celebrity associations. Evaluated key media narratives and story drivers. Analysed sentiment across media and digital conversations. Identified competitor strengths, positioning, and communication opportunities. Slide 4: Digital Performance Analysis (SEMrush) How SEMrush Was Used Analysed website traffic and audience trends. Evaluated search visibility and organic performance. Reviewed keyword opportunities and category demand. Conducted competitor digital benchmarking. Identified opportunities to strengthen online visibility and engagement. Slide 5: Influencer Analysis & Key Insights Influencer Analysis Assessed influencer conversations across social platforms. Analysed content themes including product reviews, fit checks, styling content, and store launches. Evaluated paid versus organic creator collaborations. Reviewed creator-led narratives driving awareness and engagement. Key Insights Funding announcements were the largest driver of visibility. Strong Gen Z and women-first positioning across communications. Influencer marketing plays a significant role in brand awareness. Community-led initiatives strengthen lifestyle positioning. Retail expansion and product innovation continue to generate media interest. Slide 6: Screenshots & Analysis Outputs AI Tools in Action