Enhancing India's Digital Advertising Regulation

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This research examines the adequacy of current regulatory frameworks governing digital advertising, influencer disclosures, and consumer protection in India. By leveraging a doctrinal approach and secondary data, the study evaluates the Consumer Protection Act, ASCI guidelines, IT rules, and other policies. Comparative analysis with U.S. and China practices aims to identify socio-economic gaps and propose reforms for better enforcement. The hypothesis posits insufficiency in existing...