AI’s Role and Limits in Brand Narrative and Voice

This research examines the role of AI in branding, focusing on its narrative and voice within real-world practices. Findings suggest that while AI improves efficiency, it lacks emotional resonance, emphasizing the necessity of human oversight for maintaining authenticity. Strategic restraint in AI implementation is critical to balance technological advancements with genuine brand engagement. Experiments could explore the extent of AI's integration while measuring impacts on brand perception...