Assessing Mutual Fund Marketing's Impact on Investor Behavior

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This educational presentation centers on a comprehensive project undertaken by students from CHARUSAT and IIIM during their MBU 604 Industrial Training with Aditya Birla Sun Life AMC. It includes an analysis of mutual fund marketing's impact on investor behavior. The training is substantiated with industrial and academic certifications, and student declarations. Utilizing surveys and statistical tools like SPSS and ANOVA, the study highlights how strategic marketing influences investment...