A comprehensive SWOT analysis of Jaya Travel, a Metro Detroit-based travel agency with nearly 50 years of experience. The goal is to evaluate its internal strengths and weaknesses as well as external opportunities and threats to identify actionable strategies for modernizing its marketing, expanding its digital presence, and broadening its customer base beyond the local Indian community.

A legacy travel agency with 49 years of trust aims to transform into a modern global travel curator. Leveraging strengths like cultural expertise and community trust, the plan includes operational modernization, brand rebranding, and demographic diversification. Key strategies focus on automation, AI, influencer campaigns, and expanding global routes while addressing weaknesses such as outdated visuals, limited Gen Z engagement, and reliance on India routes. Threats include online travel...