Assessing ScienceUpFirst Campaign Against Medical Misinformation

The presentation covers the ScienceUpFirst campaign, emphasizing its mission to combat misinformation using humor, empathy, and influencer strategies while engaging diverse communities. It evaluates achievements, including federal funding, resource creation, social media impacts, and outreach effectiveness. Finally, the focus shifts to measuring behavioral change, fostering long-term misinformation resistance, and providing actionable recommendations for future improvements.