Create a simple academic MBA project presentation for the topic “A Comparative Study on Content Marketing and Online Customer Engagement of Zomato and Swiggy”. Include introduction, problem statement, objectives, research methodology, secondary data collection from Instagram posts, descriptive analysis, comparative analysis, proposed machine learning component using Random Forest, expected analysis and outcomes, and conclusion. Keep it suitable for an MBA project review presentation and use simple academic English.
Create a simple academic MBA project presentation for the topic “A Comparative Study on Content Marketing and Online Customer Engagement of Zomato and Swiggy”. Include introduction, problem statement, objectives, research methodology, secondary data collection from Instagram posts, descriptive analysis, comparative analysis, proposed machine learning component using Random Forest, expected analysis and outcomes, and conclusion. Keep it suitable for an MBA project review presentation and use simple academic English.
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This study explores the digital engagement strategies of Zomato and Swiggy through Instagram. It begins by defining the engagement problem and objectives, utilizing Instagram posts as secondary data. A descriptive analysis of post metrics follows, comparing themes, formats, and engagement levels, illustrated with charts on likes and comments. Finally, machine learning insights using Random Forest are proposed to predict engagement, highlighting key drivers and offering actionable...