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Ghoror Aahar addresses the need for affordable, complete meals for students on tight budgets, offering a vegetarian thali at just ₹70. This model leverages the 7Ps of marketing to ensure value through competitive pricing and hyperlocal delivery. By focusing on a consistent menu and utilising seasonal ingredients, Ghoror Aahar aims to build a sustainable local brand that stands out through its affordability, variety, and comforting meals.