MuMuse: AI-Driven Personalised Makeup Recommendations

Explore MuMuse, an AI-driven platform revolutionising the beauty industry through tailored recommendations, virtual try-ons, and community engagement. This presentation delves into the app's motivation, development, and innovations while addressing data privacy challenges. Targeting women aged 18–34, it outlines strategic marketing approaches, including influencer partnerships, and highlights ethical practices for an inclusive future. Join us to discover how technology is shaping beauty tech.