Ai and personalisation : how businesses tailor offers

This presentation delves into AI-powered personalisation, emphasising its pivotal role in shaping modern business. It explores data collection techniques, algorithms, and ethical considerations in crafting tailored user experiences. Real-world examples demonstrate its application in retail and e-commerce, highlighting impacts on consumer behaviour. Benefits, challenges, and risks for businesses are addressed, alongside strategies for overcoming technical hurdles. The session concludes with...