Integrating AI in Marketing Curriculum

This curriculum explores AI's transformative role in marketing, focusing on efficiency, ethical applications, and real-world industry practices. Learners will gain foundational knowledge of AI’s capabilities, limitations, and benefits, including enhanced workflows and ROI. The programme integrates interactive tools like ChatGPT and Canva, emphasising practical exercises and multi-platform strategies. It examines AI’s applications in advertising, social media, and automation while highlighting...