AI in Digital Marketing: Enhancing Targeted Advertising

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This coursework provides a comprehensive exploration of AI applications in marketing. It includes an overview of the team and project objectives, insights into AI technologies' role in marketing strategies, and key techniques such as machine learning, NLP, and RTB. Real-world examples from leading companies demonstrate practical implementations, while discussions on advantages like personalization and ROI highlight its potential. Challenges such as data privacy and algorithmic bias are...