Altera Institute Program Management Overview

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This conference presentation outlines a strategic proposal to enhance placement outcomes for the PGP in Applied Marketing. Reflecting on current program strengths, like collaborations with real brands and high-caliber faculty, the proposal identifies key challenges impacting placement success. The analysis shows impressive metrics with top companies like Amazon and Flipkart but highlights inconsistencies in student results and CTC spreads. Proposed interventions, including early structured...