Analysis of the Subaru Crosstrek “Dog Tested. Dog Approved.” Advertisement

This analysis explores Subaru's “Dog Tested. Dog Approved.” campaign featuring the Barkley Dog Family. Using emotional, social, ethical, and visual appeals, the ad targets pet-loving audiences by emphasizing relatable, heartwarming scenarios and family values. The campaign highlights Subaru's pet-friendly features, creating a connection with active and caring lifestyles. With attention-grabbing visuals, humor, and trust-building elements, the ad effectively stands out and boosts purchase...