Optimising Lead Generation and Conversion Rates: A Data Overview

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This presentation provides a comprehensive analysis of lead generation datasets, covering data from April 2026 to March 2027. We examine leads generated, sources and conversion trends, with a keen focus on WhatsApp and IVR channels. An overview of data structure highlights unnamed placeholders and common issues like sparse data. Lead conversion is analysed across various bases, with notable trends in the 0-5 days category. Key observations point to high lead generation by HWS and Hydrolife,...