articulate the 2026 marketing strategy as outlined in the attached document. the audience is the ceo and cfo

This presentation explores the strategic evolution of our communication and marketing efforts, starting with a focused analysis of where we stand today and shifting to a re-centered Go-to-Market strategy. We adopt a full-funnel marketing approach while maintaining a challenger brand mindset. It also outlines short, mid, and long-term objectives, emphasizing key considerations like metrics, acceleration needs, risks, and alignment with broader strategic goals. Finally, we explore our forward-...