Suo Motu Complaints in ASCI: A Guide

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This presentation provides an overview of ASCI, focusing on its role as a self-regulatory body that protects consumers from misleading advertisements across diverse media channels. It covers categories of complaints and the Suo Motu complaint process initiated by ASCI to address ethical violations, emphasizing complaint initiation, assessment, and resolution methods. Participants will also learn about the post-CCC procedures, outcomes, and the impact of proactive monitoring on consumer...