Enhancing Digital Marketing for Lead Generation at KGiS

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This project highlights the significance of digital marketing with a focus on KGiS Services, addressing their marketing challenges. It identifies key gaps through research and provides insights into enhancing online presence. Recommendations include better SEO practices, active social media engagement, and timely client interaction. The study concludes by summarising findings and proposing strategies for impactful digital transformation, offering a framework applicable to other firms.