Comparative Analysis of Biscuits: Star Bazaar vs DMart

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This presentation delves into a comparative study of the biscuits market, focusing on two major retail chains: Star Bazaar and DMart. The analysis encompasses a variety and brand overview, pricing strategies, promotional activities, and visual merchandising techniques. Through this study, we highlight key consumer behaviour patterns and identify distinct differences in their retail approaches. While Star Bazaar offers a premium selection, DMart provides value-driven options. Recommendations...