π Assignment Overview 1. Create a 3-Part PowerPoint presentation using the Personal Brand Audit and Analysis Guidelines and the Personal Brand Worksheet in Module 2. 2. Upload your project as a single PDF by Sunday, October 4 by 11:59pm. Do not upload the assignment as a zip file. 3. This project is worth 30 points. π Assignment Rubric Part 1 β Personal Brand Worksheet and Slides Points Target Audience & Vision: Clearly identifies intended industry/role and articulates a personal vision and purpose. 5 Values, Passions, Goals: Demonstrates self-awareness and alignment with career aspirations. 2 Attributes & SWOT Analysis: Provides specific, realistic brand attributes and thoughtful SWOT. 2 Competition & Differentiation: Explains how they stand out among peers or in the job market. 2 Presentation Quality: Slides are well-organized, visually engaging, and professional. PDF format. 3 Part 2 β LinkedIn Audit and Analysis Optimization Points Current Profile Audit: Identifies weaknesses/areas for improvement with screenshots and annotations. 1 Optimized Profile: Profile updated with professional photo, clear headline, tailored summary, experiences, skills. 1 Evidence of Audience Focus: Content demonstrates awareness of target employers/recruiters. 2 Use of Keywords & Metrics: Incorporates career-relevant keywords, quantified accomplishments, and certifications. 3 Clarity & Professionalism: Writing is polished, concise, and aligned with professional standards. 2 Part 3 β X (Twitter) Audit and Analysis Optimization Points Current Profile Audit: Screenshots and commentary on improvements needed (bio, photo, content tone). 1 Optimized Profile: Professionalized account with consistent branding (bio, pinned post, banner image). 1 Content Strategy: Demonstrates an understanding of posting relevant, value-driven content. 3 Engagement Practices: Shows awareness of using X for networking, hashtags, and thought leadership. 2
π Assignment Overview 1. Create a 3-Part PowerPoint presentation using the Personal Brand Audit and Analysis Guidelines and the Personal Brand Worksheet in Module 2. 2. Upload your project as a single PDF by Sunday, October 4 by 11:59pm. Do not upload the assignment as a zip file. 3. This project is worth 30 points. π Assignment Rubric Part 1 β Personal Brand Worksheet and Slides Points Target Audience & Vision: Clearly identifies intended industry/role and articulates a personal vision and purpose. 5 Values, Passions, Goals: Demonstrates self-awareness and alignment with career aspirations. 2 Attributes & SWOT Analysis: Provides specific, realistic brand attributes and thoughtful SWOT. 2 Competition & Differentiation: Explains how they stand out among peers or in the job market. 2 Presentation Quality: Slides are well-organized, visually engaging, and professional. PDF format. 3 Part 2 β LinkedIn Audit and Analysis Optimization Points Current Profile Audit: Identifies weaknesses/areas for improvement with screenshots and annotations. 1 Optimized Profile: Profile updated with professional photo, clear headline, tailored summary, experiences, skills. 1 Evidence of Audience Focus: Content demonstrates awareness of target employers/recruiters. 2 Use of Keywords & Metrics: Incorporates career-relevant keywords, quantified accomplishments, and certifications. 3 Clarity & Professionalism: Writing is polished, concise, and aligned with professional standards. 2 Part 3 β X (Twitter) Audit and Analysis Optimization Points Current Profile Audit: Screenshots and commentary on improvements needed (bio, photo, content tone). 1 Optimized Profile: Professionalized account with consistent branding (bio, pinned post, banner image). 1 Content Strategy: Demonstrates an understanding of posting relevant, value-driven content. 3 Engagement Practices: Shows awareness of using X for networking, hashtags, and thought leadership. 2
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This guide provides a comprehensive approach to enhancing your personal brand and online presence. It includes a worksheet for defining your target industry, values, and brand attributes, followed by a LinkedIn audit to optimize your profile for recruiters. Additionally, it covers an audit of another platform, focusing on content creation and networking strategies to engage your audience effectively.