Eurobank's Market Position and Brand Analysis 2026

Created using ChatSlide

This presentation outlines the March 2026 ATP Report, detailing insights from the Com-Com analysis. The survey employs methodologies such as CAWI and CAPI interviews, targeting high net worth individuals and small businesses, with sample sizes of N=363 and N=300. Key performance indicators focus on bank recognition, advertisement recall, and ad traffic recall. Findings emphasise Eurobank's image in comparison to competitors, reinforced by market mapping and customer analyses, including...