Automating Our Insights: Streamlining Tracker Reports with R

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This training session explores automating tracker reporting using R and the Tidyverse. We address the inefficiencies and errors in manual data cleaning typically encountered in market research. Participants will learn to streamline processes with reproducible R scripts that save time, enhance accuracy, and scale effortlessly to large datasets. The discussion will cover the fundamentals of R, usage of RStudio as an intuitive IDE, and the Tidyverse's human-readable syntax for effective data...