Modernising Subway: Fresh Marketing for Health-Conscious Youth

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This research explores Subway’s marketing strategy, detailing its commitment to innovation amidst evolving consumer preferences and market challenges. It highlights goals to attract younger audiences via fresh menu innovations and digital-first strategies, including leveraging influencers and enhanced digital engagement. Competitor analysis provides insights for Subway’s adaptability, emphasising modernisation as a core focus. The conclusion summarises recommendations and envisions a forward-...