BNPL Impact on Youth Consumer Behavior

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This presentation explores the concept of Buy Now Pay Later (BNPL), emphasizing its relevance in modern commerce and the Indian market. It outlines research methodology and demographics, analyzing behavioral changes, psychological effects, and concerns about debt from BNPL usage. Real-world cases illustrate its impact on financial decisions, particularly among students. Recommendations focus on fostering financial literacy, enhancing transparency, and promoting sustainable usage to address...