Marketing Strategies for Luxury Boutique Resorts

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This presentation delves into the strategic planning of a luxury oceanfront retreat designed for high-net-worth travelers. Founded in 2021 on Jeju Island, the company aims to deliver personalized, rich escapes and become a top boutique resort by 2027. With a focus on the rising wellness tourism trend and catering to millennial honeymooners, the business leverages its private beachfront access, despite initial brand awareness challenges. Emphasizing Southeast Asian market opportunities, the...