Online Communities & Influencers: Educational Insights

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This lecture provides an in-depth exploration of online communities and the influence of key opinion leaders (KOLs) in digital spaces. We begin by understanding the fundamental concepts of online communities, identifying features of social networks, and classifying influencers. Moving forward, the lecture delves into the characteristics that define online communities, such as avatars, common goals, and subcultures. We then explore the varied types of KOLs and their impact, from nano to mega...