BIM Marketing: History, Challenges & Philippine Implementation

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This lecture delves into Building Information Modeling (BIM) marketing, emphasizing its definition, historical evolution, and industry adoption challenges. It explores standardization efforts, lessons from BIM-washing, and best practices for widespread utilization. Attendees will learn effective strategies for selecting BIM teams, communicating its value clearly, and leveraging advanced tools to align with client needs. The session highlights the transition to information-centric BIM and its...