Strategic Business Development for Hyundai, Genesis, Kia

The analysis highlights Hyundai's setbacks and expansion plans, Genesis's luxury strategies and vendor transitions, and Kia's challenges with EV growth and fleet strategies. Innocean plays a key role in marketing and creative efforts, while opportunities stem from fleet ecosystems and retail innovations. Clear goals include bridging Hyundai’s departments, supporting Genesis’s brand development, and strengthening Kia’s B2B initiatives. Actionable next steps focus on refining proposals,...