Crafting a 20-Minute Pitch for GoGo Squeeze

This presentation outlines the GoGo SqueeZ campaign, focusing on market context and unique brand advantages. Key goals include expanding product relevance, building emotional connections, and growing market share. Target audience insights are highlighted, featuring persona 'Sophie' and her demographics. Strategic focuses emphasize pulsed media presence, shifting the product's market position, and promoting health and adventure values. The communication strategy integrates core messaging,...