Building Marketing Backgroun

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This lecture explores Building Information Modeling (BIM) marketing, its evolution, and impact on construction practices. Key topics include overcoming early adoption challenges, implementing best practices, and transitioning BIM to industry standards. Participants will also learn fundamentals such as data-centric versus model-centric BIM and the benefits in efficiency and risk reduction. Additional focus areas cover building versatile teams aligned with project goals, refining BIM strategies...