Nourish: Pioneering Healthy Snacks for Toddlers

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This initiative aims to address malnourishment among toddlers in Pakistan by introducing nutritious snacks made with local ingredients. Focusing on the urban middle-class market, the product features clean labels, targeted nutrient fortification, and a phased market entry strategy. With a clear understanding of local and global market dynamics and competitor landscapes, the endeavour emphasises trust and health to attract urban mothers via a digital-first branding approach. Operationally, it...