Understanding the Daimler-Chrysler Merger: Strategies & Failures

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The MA International Business program offers a full-time study mode for the February 2025 cohort. Assignments include a Daimler-Chrysler case study due by 20 May 2026, under Lecturer Alan Foran. Presentations are in-person, lasting 8 minutes, with a Q&A session on 21 or 28 May. A late submission incurs a 10% penalty for up to 5 days. Assessment focuses on strategic fit analysis and merger failure factors, requiring a leadership model application. Submissions must be in PowerPoint or poster...