Transforming Desire into Travel: Abu Dhabi's China Strategy

This campaign strategy encompasses defining goals, understanding the audience, and using background analysis of niche targeting and market trends. It explores leveraging pop culture through endorsements and media, designing tailored product experiences, and forming distribution partnerships for unified branding. A multichannel marketing approach focuses on platforms like Douyin and Xiaohongshu with engaging techniques to amplify shareable moments. Lastly, evaluation metrics include sales,...