Luckin Coffee: Success through Innovation and Adaptability

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Luckin Coffee, founded by Lu Zhengyao and Qian Zhiya, has seen meteoric growth since its 2017 inception, surpassing even Starbucks with its innovative 'blitzscaling' strategy. Anticipating 31,000 stores by 2025, it emphasises part-time labour and efficient operations, while its recruitment focuses on adaptability and skills in various roles. Shifting from cost leadership to a premium brand, Luckin ensures quality and affordability. Its resilience is furthered by strategic digital and human...