Targeted Marketing Strategies for CASA & CA Growth

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An integrated strategic plan focusing on core strategies for CASA & CA acquisition, customer retention, and digital engagement. Regional and hyper-local initiatives aim to enhance outreach in Punjab, Haryana, and Chandigarh, leveraging trust-building and tailored engagement for rural communities. Key measures include addressing inactive accounts, youth-targeted programs for lifetime banking, and society activations for SA acquisition. State-specific plans include industrial cluster outreach...