Optimizing Customer Behavior Through Inventory and Lead Time

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This study explores the impact of customer behavior on e-commerce sales, emphasizing preorder lead times, inventory status, and sold-out effects. Key findings include category-specific conversion rates, cutoff limits for time-sensitive items, and the benefits of scarcity-driven strategies. Detailed analysis highlights variations in ATB rates and bounce rates influenced by inventory. Practical recommendations focus on optimizing lead times and inventory-based spend. Implementation strategies...