CASE WRITE UP 1 - SKINTIFIC MALAYSIA

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Skintific Malaysia implements a strategic approach focusing on growth through online platforms, particularly TikTok. The brand adapts to a competitive skincare market with a digital-first strategy, utilizing influencer marketing and a direct-to-consumer model. Analyzing opportunities and leveraging resources, Skintific differentiates itself with scientific affordability and strong branding via the AIDA model on TikTok. Despite challenges like algorithm dependency and competition, Skintific's...