Revitalising The Little Parlour: Digital Strategy & Market Positioning

Created using ChatSlide

This research explores The Little Parlour's expansion in Edinburgh's dessert market. It reviews its challenges, strategic aims, and evaluations of market opportunities, competition, and consumer trends. Key strategies, including digital marketing, premium brand positioning, and the 7Ps marketing mix, are proposed. The conclusion provides key findings, recommendations, and future implications for the business and the local market.