Strategic Planning for Chick & Go's Brand Expansion

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"Chick & Go" is an online-first chicken brand in Egypt targeting the middle-class segment, offering quality fresh and marinated chicken cuts via digital platforms. Catering to the need for convenience, the brand plans to expand into frozen products and meal kits. Marketing strategies include leveraging social media, influencer partnerships, and third-party delivery services, with an eye on establishing physical stores. The goal is sustainable growth through customer retention and brand...