Assessing Go-To-Market Strategies for Health Products

This presentation explores the introduction and market strategy of Chitale Protein+ for educational analysis of assessment purposes. Starting with an overview of the product’s health benefits and appeal, it examines internal strengths, market competition, and PESTLE factors influencing the business environment. Strategies for demographic-based segmentation highlight urban millennials and professionals seeking nutrition. It also delves into marketing mix elements such as design, pricing, and...