Comparison between Estee Lauder & Coty

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This research presentation delves into the profiles of Estee Lauder and Coty, exploring their industry positioning and financial performances with sales figures of $14.3 billion and $5.9 billion, respectively. The analysis highlights Estee Lauder's premium market strategy and Coty's dual market approach, alongside their innovative directions. Challenges such as market stability for Estee Lauder and recovery potential for Coty, coupled with emerging market trends, are examined. Concluding with...