Tanishq 2025 Brand Strategy in GCC

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This presentation outlines Tanishq Jewellery's 2025 brand audit and market positioning in the GCC. It highlights strategic alliances like Damas acquisition, network expansion plans, and dual-brand strategies. The focus is on premium positioning through Tata legacy, omnichannel retail, and product differentiation. Key consumer segments include the Indian diaspora, Arab buyers, and GCC youth, with emphasis on weddings, festivals, and personalised luxury. Communication strategies target diverse...