Consumer Behaviour; National Foods Masala

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This coursework delves into the strategic analysis of National Foods Masala, focusing on diverse consumer segments, including elderly grandmothers, single fathers, and household maids. Through exploring various consumer behaviours and psychological theories like classical conditioning and affective attitudes, the project uncovers how these segments interact with the brand. The analysis extends to the effectiveness of marketing communications by examining TV commercials, billboards, and social...