Corporate reputation of Amazon in the UAE

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This assessment explores Amazon's reputation in the UAE, focusing on its impact and potential improvement through corporate social responsibility (CSR). Utilizing surveys of 30 UAE young adults and website analysis, the study identifies gaps in CSR perceptions despite strong innovation associations. Positive ethics and innovation are strengths, while CSR shortcomings pose challenges. The discussion emphasizes enhancing CSR communication to avoid the risk of 'greenwashing' and to boost trust...