Influence of Social Media Influencers on Brand Trust 🛍️

Created using ChatSlide

This presentation explores the influence of social media on brand trust, focusing on social proof effects and authenticity in building consumer trust. The research synthesizes findings from e-commerce studies, highlighting trending cues and their impact on cognitive load and trust. Utilizing the Stimulus–Organism–Response model, the presentation hypothesizes a framework detailing the influence of social media on Indian shoppers, emphasizing transparency as a critical factor in fostering...