Rosewood's Branding Strategy Analysis 🌹🏨

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This lecture delves into Rosewood Hotels & Resorts' branding strategy, beginning with an exploration of their iconic properties and corporate goals under new leadership. Attendees will gain insights into Rosewood's history and philosophy of 'A Sense of Place©'. The session will critically evaluate their current strategy of marketing individual property brands and discuss the potential benefits and challenges of transitioning to a corporate branding approach—focusing on increasing brand...